50% Off Is Still 50% On: The Mindset Shift That Saves You Thousands

Picture this: you’re at the store and see a sign: 50% OFF TODAY ONLY. Your heart beats a little faster. It feels like you’ve stumbled onto a win.

You grab the item, swipe your card, and tell yourself, “I saved $200!”

But here’s the truth: you didn’t save $200—you spent $200.

50% off is still 50% on. And if you didn’t need the item in the first place, you didn’t save anything at all.

This mindset shift—recognizing the difference between saving and spending—can save you thousands over time.